A/B testing, organised
ABHive is your CRO workspace
Standardise your experimentation programme for unparalleled consistency. Plan your experiments, keep the work moving and remember what you learned.
Your research, results and learnings, all in one place.
You're in good company
"ABHive is great...it makes my life so much easier!!"
Jitender Sokhy, Specialist Holidays Group
From idea to learning
ABHive allows you to:
- standardise your CRO programme for unparalleled consistency
- increase velocity with time saved on CRO admin tasks
- create a backlog of ideas
- prioritise experiments
- track experiment workflows from idea to completion
- chat with your team on each experiment page
- view automatically calculated frequentist and Bayesian statistics
- write and share design and development briefs
- store research, designs, code and files
- quickly search and filter results to find decisions and learnings
- generate PowerPoint slides automatically using your own template
- share experiment pages with clients and colleagues
Built around your programme
ABHive is for you if:
- you run A/B tests
- you want consistency across your experimentation programme
- you spend hours or even days every month on repetitive tasks
- you work in-house, at an agency or as a consultant
- you want a central place for your experiment learnings
- you don't want the CRO programme knowledge to be lost if someone leaves the organisation
- you need a test repository
- you want to store and find what you’ve learned easily
ABHive replaces:
- spreadsheets
- generic repositories like Airtable
- kanban tools like Trello
- multiple slide decks and docs
- chat tools like Slack
- online stats calculators
- Now ask yourself, how much time, money, effort this will save you and your team.
How the work fits together
Same experiment. A more connected way of working.
If your experiments move between spreadsheets, documents and reporting tools, the process might look like this.
On smaller screens, scroll sideways to compare both columns.
| Stage | ❌ Without ABHiveContext passes between places | ✔ With ABHive Context stays with the experiment |
|---|---|---|
| Plan |
Spreadsheets and notes
|
Research, hypotheses and priorities  |
| Deliver |
Documents, task boards and chat
|
Briefs, files, discussions and status |
| Analyse |
Analytics exports and calculators
|
Conversion data and statistical results |
| Reuse |
Slide decks and shared folders
|
Searchable decisions and learnings |
| Logos show example tools for experiment admin. Your team may use a different mix. | One experiment record, from the first idea to the next decision. |
Inside the workspace
Take a look inside ABHive.
A shared experiment record keeps the hypothesis, supporting research and delivery details together. Everyone can find the context behind the work.
Enlarge the experiment editor
Results and data
Results with the context still attached.
Frequentist and Bayesian analysis
Review conversion rates and uplift using either approach. Check for sample ratio mismatch (SRM), with Holm–Bonferroni adjustment for multiple variant comparisons in frequentist analysis.
GA4 data through BigQuery
Connect a configured GA4 BigQuery export to sync experiment results and review daily performance. You can also enter visitors and conversions manually.
Enlarge results and decision checks
Built around your team
For your team, your clients and your next test.
In-house CRO teams
Give marketing, product, design and development a shared view of the backlog, work in progress and evidence behind decisions.
Agencies
Keep client experiments organised with clear briefs and status updates. Share experiment pages and export results for stakeholder reviews.
Independent consultants
Use a consistent process across engagements. Keep the research, decisions and learnings accessible when you hand over the work.
Make room for better experiments
Pricing
Start with 30 days free.
Choose a Starter, Pro or Advanced subscription.
Common questions
Questions before you start.
How does ABHive fit with our A/B testing platform?
Your existing platform serves test variations and allocates traffic. ABHive is the workspace for planning and managing the experiments, analysing results and keeping the evidence behind each decision.
Can we use ABHive as an A/B testing repository?
Yes. Keep the hypothesis, research, briefs, results, decision and learnings in each experiment record. Search and filter past experiments to find relevant evidence, including tests with inconclusive results.
What do we need for the BigQuery integration?
GA4 must already export to BigQuery, and the event data must let ABHive identify each test variation. Configure the exposure and goal rules for your experiment in ABHive. You can also enter results manually without connecting BigQuery.
Can we share experiments with clients and colleagues?
Yes. Share experiment pages for review and generate PowerPoint slides for stakeholder updates. Research, briefs, results and conclusions stay with the experiment record.
How does the free trial work?
The trial lasts 30 days and no credit card is required. Start with one real experiment to try the workflow with your own research, briefs and results.
Your next experiment starts here
Keep learning from every test.
Start with one experiment. Keep its research, results and conclusions together.
No credit card required.